Cornell Bowers College of Computing and Information Science

Algorithm overlooks Spanish speakers in online SNAP ads

August 17, 2023

By Louis DiPietro

A Cornell-led research team has discovered that the algorithm behind Google Ads charged significantly more to deliver online ads to Spanish-speaking people about the benefits of SNAP, formerly known as food stamps.

Together with a survey of 1,500 Americans that found broad support for a more equitable approach to promoting SNAP, the findings led to changes to directly target more Spanish-speakers in California who seek help paying for food.

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